Demand for primary packaging to be immediately available is growing!
The flexibility allows brands to quickly react to changes in market requirements without commitment to large production MOQ’s, long lead times and storage issues.
The most recent example was the huge demand for Hand Sanitizer packaging following the Covid-19 outbreak. It felt like everyone needed PET bottles, caps and pumps immediately. Production worldwide struggled to keep up early in the year, but now we’re seeing a saturation in the market.
This is the downside of holding stock and not always easy to balance, but the benefits to customers is proving more and more critical.